Primera

AZ I CA I CO I NV I NM CABINETRY I FLOORING I COUNTERTOPS & MORE DESIGN CENTER SERVICES

WELCOME TO OUR DESIGN CENTERS Y our clients deserve a true visual and tactile experience to design and create the perfect interior. Primera’s design centers do just that. Enter a world of endless interior possibilities: feel countertop materials, visualize tile designs, and experience cabinets and backsplashes in real room displays. At Primera’s design centers, homebuyers embark on a design journey—from visualization to design to installation. GLASS POD ENVIRONMENTS FOR PRIVACY I SITUATIONAL LIGHTING I MODERN, CLEAN & EXCEPTIONAL Walk through the doors and be inspired by kitchen and bathroom vignettes that spark the imagination and creativity. The soft, homey lighting enhances the experience. This is expertly done using a black roof and complementary hanging bright white panels. This specialized lighting creates a dramatic impact that allows customers to see selections as if in natural daylight. Let’s Take a Look Inside SILVER AWARD 2018 & 2019

Nothing puts ideas to action like quiet reflection and collaboration. Enter: the private meeting rooms. Prior to the appointment, a Primera designer uses the wish list to gather samples of the selected products. Upon arrival, clients are guided to the specially designed meeting rooms where the sample products are already waiting. The distraction-free room allows the client and designer to review the products comfortably—and ultimately save time. For the client, the chance to see and touch their favorite interior products in the quiet meeting room adds to an overall exceptional experience. THE JOURNEY BEGINS AT HOME THANKS TO VEO DESIGN STUDIO SOFTWARE SEE DESIGN IDEAS COME TO LIFE efore their design center appointment, homebuyers can review interior options in the comfort of their own home using VEO Design Studio. As they swap marble for granite countertops or oak for maple cabinets, your client saves their favorite products to a wish list in the program. B NEXT STOP – THE QUIET MEETING ROOMS Visiting the design center is a very exciting stage of the homebuying journey. Primera recognizes it can also be an overwhelming experience, so its design centers are focused on being calm, quiet spaces with skilled designers to expertly guide the process. Together with the use of VEO Design Studio, choosing interior options becomes a relaxed and enjoyable event.

REACH THE DESTINATION FASTER—TOGETHER here are endless benefits for builders to utilize Primera’s design center. Builders partner with Primera for a smooth and quick selection process to choose finishes, styles, and patterns. Additionally, with the VEO software, homebuyers can see their pricing options clearly and use a mortgage calculator to go forward with their design choices with confidence. What’s more, Primera can create design centers for homebuilders in any location. Utilizing Primera staff and the VEO software, even a sales office environment can become a designated off-site design center. Enjoy the benefits of happier clientele and an incredible customer experience. But don’t just take our word for it. T Since opening the flagship design center in Tempe, Arizona, in November 2017, The National Association of Home Builders’ National Sales and Marketing Council announced Primera as a double-recipient of a silver award in 2018 and 2019 as one of the top five “Best Design Centers.” Jim Giannopoulos, Designated Broker at Courtland Communities stated, “The new Tempe showroom is by far one of the finest in Arizona if not the country. Our buyers’ experience has dramatically improved with the increased number of kitchen vignettes and other offerings on display.” Award-Winning and Praise-Receiving Let’s bring your clients’ home interior to life. CONTRACTING PARTNERSHIPS SILVER AWARD 2018 & 2019

CABINETRY I FLOORING I COUNTERTOPS I WALL TILE I WINDOW TREATMENTS ARIZONA TILE BEDROSIANS CACTUS STONE & TILE DALTILE EMSER TILE LONGUST MARAZZI MOHAWK SHAW QUALITY CABINETS MERILLAT KRAFTMAID ECHELON EXECUTIVE CABINETRY MASTERBRAND RSI PCS CAMBRIA COSENTINO DALTILE EMSER TILE HORIZONTAL BLINDS VERTICAL BLINDS & SHEER TREATMENTS SHADES SHUTTERS

At Echelon Cabinetry, we believe kitchens are more than where we cook. They’re where we create special moments, memories, and shared joy with those we love. We are proud to partner with Primera to create and build dream kitchens that will be enjoyed for years to come. With an extensive array of door styles and finishes, Echelon Cabinetry complements any design taste. Consumers and builders alike trust the Echelon brand to deliver exceptional craftsmanship and value on-time and completely. Echelon is proudly made in America. www.echeloncabinetry.com

Primera has long-established relationships with the most respected manufacturers. We work hard to identify products that will meet and exceed the expectations of our diverse customer base. As an independent leader within the building marketplace, we are able to leverage our position and offer competitive pricing on a wide range of cabinetry, flooring, countertops, window treatments, and more. OUTSTANDING RELATIONSHIPS At Echelon Cabinetry, we believe kitchens are more than where we cook. They’re where we create special moments, memories, and shared joy with those we love. We are proud to partner with Primera to create and build dream kitchens that will be enjoyed for years to come. With an extensive array of door styles and finishes, Echelon Cabinetry complements any design taste. Consumers and builders alike trust the Echelon brand to deliver exceptional craftsmanship and value on-time and completely. Echelon is proudly made in America. www.echeloncabinetry.com

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