On behalf of the Wisco Staff, Board of Directors and our Partners, thank you for taking the time to preview our newest Buyer’s Guide. In the coming pages, you’ll see many of our leading Partners who are committed to providing professional expertise, special pricing and rewards for being a Wisco Member. We are grateful for all the returning Partners and excited to introduce many new names too. Please know each business listed and its personnel have met the standard to become a Wisco Partner—sharing a commitment to quality service, quality products and savings. Wisco Cooperative Association’s mission began back in 1972 with just six local Wisconsin auto dealers. In a few years, it grew to several hundred, and so did the cooperative’s buying power. Manufacturers and distributors quickly realized the association provided an efficient means of business—streamlining their sales and marketing efforts, increasing volume and allowing for even greater discounts. Joining is simple: Licensed dealers complete an application and purchase one $1,000 share of Wisco Stock. There are no annual fees, an automatic 5% annual return on the stock value plus added return on purchases through the annual Member Rebate. In addition, if a Member sells their business or simply decides to leave, the stock certificate is returned and the $1,000 is refunded in full. Today, Wisco is among the largest auto/truck dealer cooperatives in the nation, with more than 530 Members that represent over 950 locations. It remains 100% member-owned. Over the past four years we’ve worked to improve our value, convenience and efficiency. With the launch of www.Wisco.com and recently www.WiscoDirect.com, Members can access dozens of manufacturers’ products online, including supplies, parts, vehicle accessories, tooling and equipment. On behalf of our staff and the Wisco Board of Directors, thank you for 53 years of service. Rest assured, we will continue to find new opportunities to address the needs of dealers, whether you’re a new car, used car, heavy truck, collision center or independent. Our mission is to find solutions, align with quality partners and provide pathways to success. Sincerely, Joe Maass President Presidents: Chuck Radlinger, John Hackman & Joe Maass
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