Ben TIre Distributors

IDENTIFICATION

Signage is crucial to every business, no matter what their

endeavor involves. BTD makes sure you have access to the

most effective means of brand identity available. In most cases,

our manufacturer’s signage is available through co-op at a

50/50 rate. Your sales representative can assist in making sure

you receive the right sign(s) based on the physical size of your

location, visibility of location and volume of traffic, existing

signs, and local sign ordinances.

POINT OF SALE MERCHANDISING

Having an effective and efficient showroom gives first-time

customers a favorable and professional impression of your

business. BTD offers a full catalog of manufacturer POS

Merchandising display items. Many of these items are available

at no charge or at a minimal cost through accrued co-op

purchases. Keep your showroom fresh by continuously updating

displays that change as technology and products evolve.

SHOWROOM UPDATE

POS displays cannot carry your showroom alone. By earning co-

op funds through qualified purchases, your business can take

advantage of updating the look of your showroom and customer

waiting lounge. These funds can be utilized to purchase

everything from flooring tiles to painting your walls (as long as

they meet the qualifying tire brand guidelines). Many of the

manufacturers have the following items available for purchase:

•

Tire Walls

•

Tire Display Platforms

•

Service Counters

•

Customer Waiting Lounge Furniture

BTD is there, every step of the way to make sure our Advantage

dealers have all the tools necessary to sustain a lucrative

business and protect the bottom line.