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M&V Provisions

THE WHOLESALERS WHOLESALER Specialty Cheeses • Provisions • Frozen Food Condiments • Soups • Salads • Deli Non-Foods

718-456-7070 www.mnvprovisions.com 1827 Flushing Avenue • Ridgewood, NY 11385 elcome to M & V Provisions! We are the premier foodservice wholesaler to count on for Tri-State operations of all sizes. Our main customers are jobbers and other wholesale providers. The M & V breadth of offerings are exceptional and extensive. We’re family owned and operated, with roots going back to 1949. Our success over the years can be attributed to outstanding service, quality products and a commitment to remain the best at what we do. The M & V team thanks you in advance for taking the time to learn more about our operation and what we can do for your business. We aim to earn your trust and serve the next generation. W

THE BEGINNING In 1949, a provisions truck jobber—Joseph Vallario Sr.—and a small wholesale food distributor—Joseph Mello—established the M & V Provision Company. The new company manufactured and sold only three products: ham capicola, prosciutino and cooked corned beef rounds. Ham capicola was a unique product produced by combining Italian capicola with boiled ham—a product only manufactured by M & V Provisions. Thus, M & V had the distinction of being, “The Originators of the Ham Capicola.” At that time there were no employees. Mello and Vallario were the salesmen and the production managers. Their market was limited to the Italian specialty trade, and their channel of distribution was to any customer who would pay their price. After overcoming some startup challenges, sales grew as they established their niche. Eventually other companies learned the process and the realities of competition set in. To meet the challenge, M & V expanded product lines to include boiled ham and roast beef. Things were going along okay until Mello and Vallario developed differences of opinion on the direction of the company. The strain of the two different viewpoints resulted in a split of the partnership in 1962. Joe Mello proceeded to go into business with his son and several other former employees. They went into direct competition with M & V for the same customers. In the process, they created a very fierce price war. Joe Vallario found himself betrayed and hard-pressed to run this growing company by himself in the face of very destructive circumstances. With both companies spiraling downward, Joe Vallario invited his son Paul and his nephew Tony Ciuffo to join him. In 1963, both Tony and Paul joined the company fulltime. Paul assumed responsibility for the manufacturing, and Tony took over sales duties. They also shared administrative tasks within the company.

EARLY CHALLENGES 718-456-7070 www.mnvprovisions.com 1827 Flushing Avenue • Ridgewood, NY 11385 Eventually, through hard work, sharp marketing and sound administration, the family team succeeded in defeating the renegade company—which went out of business shortly thereafter. M & V continued to grow and prosper. Shortly thereafter, Joe Vallario took Paul and Tony in as partners, giving them shares in the business. The trio continued together for approximately ten years. In that time M & V went through many phases. Manufacturing was expanded dramatically with the purchase of Bedford Provisions. This increased the product line from five to fourteen items, including: ham, bologna, liverwurst, spiced ham, ham bologna, cooked salami, etc. In addition, a retail outlet store was opened in Long Island to serve as a proving ground for M & V’s product line. The wholesale distribution of products manufactured by others was expanding as well. M & V’s customer base kept growing, more room was needed. They bought surrounding properties and expanded into them. In 1975, Joseph Vallario retired from the day to day operations. The running of the company was turned over to Paul and Tony. The two shared control and direction of the company going forward—seeking Joe’s counsel on many issues. Joe passed away in 1989. His wife Rose was also active in the business up until 2008 when she retired. Rose passed away in 2011. A decision was made, for various reasons, to consolidate operations by selling off the manufacturing and the retail operation to concentrate strictly on buying and selling products. M & V’s primary market would be other wholesalers. This included truck jobbers, as well as those with their own warehousing capabilities. M & V would become the Wholesalers Wholesaler. The company has followed this principle since and will continue to follow it in the foreseeable future. Tony’s son Michael joined the company in 1986. In 1994, M & V’s largest competitor, located across the street, went out of business. M & V bought the property and moved across the street into larger, more modern facilities. The old buildings were retained for storage and were eventually converted into a modern computerized warehouse. Tony’s son-in-law Joseph joined the business in 1996, followed by Paul’s son Joseph in 1997. In 2003, M & V moved from our 17,000 square foot facility in Brooklyn to our presentday 40,000 square foot facility in Ridgewood, Queens.

Today, we continue to cater to the “jobber” community and are fully dedicated to providing them with the absolute best experience in terms of service, quality and depth of products and competitive pricing. We continue to keep our promise as the Wholesalers Wholesaler. In 2019, M & V Provisions celebrated a 70th Anniversary, a milestone not seen by many family businesses. Even more impressive is that M & V is still family owned by the Vallario and Ciuffo families and is currently well into a FOURTH generation of ownership—another milestone rarely seen by family businesses. As mentioned, Paul and Tony’s sons Joseph and Michael joined the company before the turn of the century and are the primary owners and managers of the business today and have contributed greatly to the accomplishments we enjoy today. This team is complimented by what are probably the best line managers in the business today. Tony passed away in 2016, and Paul is semi-retired, serving in an advisory role. When all is said and done, M & V attributes our tremendous success to established old-fashioned values of honesty and hard work, family participation, dedicated employees, loyal customers and our exceptionally faithful suppliers. Mike Ciuffo and Joseph Vallario A PROUD FAMILY Mike & Joe with 4th Generation Mike Ciuffo Jr. Dr. Tony Ciuffo & Paul Vallario Mike Ciuffo & Joe Vallario with Founders Rose & Joe Vallario, Circa 1980

QUALITY BRANDS 718-456-7070 www.mnvprovisions.com 1827 Flushing Avenue • Ridgewood, NY 11385 Since our inception, M & V Provisions has been identifying and partnering with top-notch, quality producers and the brands you would expect from a wholesale leader. Our team works closely with our valued customers to understand current trends and needs to put them in a better competitive position. If your operation is looking for something specific to give you an edge at what you do, let us know. We take great pride in our offerings and strive to improve our lines to meet an ever-changing market.

OUR PEOPLE 718-456-7070 www.mnvprovisions.com The backbone and success of our business hinges on employing a team of incredibly dedicated people. We at M & V Provisions are incredibly proud of our team of professionals. Our turnover rate speaks for itself. You will find that our staff, from our office to our loading dock and everyone in between, has many years of experience and longevity at M & V. We are extremely proud of the work ethic that they bring to the table for you—on a daily basis. Sales volume has grown substantially since 1949, and today M & V has become one of the major food distributors in the tri-state area. Our success is never taken for granted, and we continuously strive to serve as the best choice for our valued customers. M & V relies on our team—and you can too! " " We have heard it time and time again “there is no customer service ANYWHERE in the food industry that can top M&V Provisions.” —Mike Ciuffo

10,000 Square Feet of Sales/Offices 30,000 Square Feet of Combined Refrigeration & Frozen Space Efficient Customer Service Area OUR FACILITY The M & V Provisions’ facility is an extremely clean, well lit, environmentally friendly facility. Our customers enjoy a secure environment with plenty of loading space, private area to pay bills, a comfortable lounge area, complimentary coffee and plenty of customer service reps at the ready. Our warehouse allows us to take advantage of truckload buying power and pass the savings on to our customers. Our warehouse is maintained and monitored according to FSMA standards. Food safety is a priority!

www.cheesemerchants.com/our-cheeses MOZZARELLA • GRATED CHEESE • GOAT CHEESE • PARMESAN Our attention to detail, responsiveness, and wide selection of cheeses has made us a one-stop supplier.

Offering traditional Greek and Mediterranean choices to a local market built on consistency. www.corfufoods.com For more recipe inspiration visit our website at conagrafoodservice.com or follow us on Facebook, Twitter and LinkedIn.

SAFETY 1st! M & V Provisions is committed to the safety and quality of the products we handle. Our facility has programs in place to monitor product temperatures both in the warehouse and on our trucks. We also ensure proper product rotation and follow manufacturers’ guidelines for storage of each product type. Our facility programs are in place to guarantee proper cold chain management to maintain product safety and quality. We are compliant with the FDA Food Safety Modernization Act and we have an in-house Preventive Controls Qualified Individual. We believe our food safety program exceeds the minimum requirements set by the FDA and the food industry in general. Accordingly, we want to reiterate the importance of proper handling of all temperature-sensitive products by you and your customers.

OUR CUSTOMERS A WHOLESALERS WHOLESALER The M & V Provisions customer base is vast and encompasses operations of all sizes. Jobbers make up the bulk of our valued clientele and span the Tri-State area. We also cater to other wholesalers, grocers, New York’s best delis and other entities. No matter who you are, we can provide the kind of experience you would expect from a market leader. 718-456-7070 www.mnvprovisions.com

Salad House Brand

PROCESSED MEATS (0) 00 Ham/Bacon/Pork Products 01 Corn Beef, Roast Beef, Pastrami 02 Franks/Kielbasa 03 Salami 04 Bologna/Liverwurst/Pork Rolls 05 Turkey/Chicken Deli Products 06 Italian Meat Products CHEESE (1) 10 American Cheese 11 Domestic Swiss 12 Imported Swiss 13 Muenster 14 Provolone for Slicing 15 Cheddar 18 Domestic Cheese Misc. 19 Imported Cheese Misc. DAIRY PRODUCTS (2) 20 Butter 21 Butter Blend/Margarine 22 Cream Cheese 23 Eggs/Lard 24 Mozzarella/Ricotta Products 25 Retail Package Cheese/Meats 29 Misc. Dairy (Yogurt/Sour Cream) FROZEN FOOD (3) 30 French Fry Products 31 Fish/Shrimp Products 32 Burgers (Beef, Turkey, Veggie) 33 Beef-Meatballs/Chip Steak/Etc. 34 Pre-Wrap Sandwiches/Entrees 35 Chicken/Turkey Frozen Products 36 Frozen Fruit/Vegetables 37 Bacon-Sausage Frozen Products 38 Soup – Frozen 39 Misc. Frozen Food FRESH MEAT & POULTRY (4) 40 Beef & Pork Products 43 Chicken Cutlets/Tenders 44 Fresh Nova CONDIMENTS (5) 50 Pickles 51 Olives 52 Peppers/Mushrooms 53 Mayo/Mustard/Ketchup/Relish 54 Salad Dressing/Oil/Vinegar 55 Spices 56 Tomato Products 58 Sauerkraut 59 Misc. Condiments SALADS/GRILLED CHIX/WRAPS (6) 60 Salads House Salads 61 Sally Sherman 65 Grilled Chix/Wraps/Specialty 69 Misc. Specialty Salads NON-FOODS – CHEMICALS (8) 80 Chemicals 83 Film/Foil/Paper Products MISCELLANEOUS (9) 90 Wraps (Fresh) – Rolls/Crackers 91 Tuna – Misc. Canned Products 93 Water/Beverage Items 94 Puddings – Misc. Desserts Fresh 95 Harvest Bakery Products 96 Sweet Sam’s Bakery Products 97 Misc. Bakery Products 99 Knishs – Gloves Misc. Products OUR PRODUCT CATEGORIES 718-456-7070 www.mnvprovisions.com

EXCLUSIVE DISTRIBUTORS OF Northside Brand was born in 1992 as a concept to give an identity to M & V Provisions. The name Northside was established because M & V Provisions was located on North 6th Street in Williamsburg, Brooklyn—thus Northside seemed logical. The logo was designed to represent our farm-to-table freshness and wholesomeness. Originally, the logo was five colors (blue sky for instance) but we quickly simplified it to the present day version. It is important to note that we have not changed the logo since then. We are consistent in our belief that any product that bears our logo must represent a very high-quality standard, and offer our customers a truly competitive edge in price. We continue to evaluate products to be placed under our label, and we feel that our brand is so recognized in the foodservice community that we clearly stand apart from our competitors. Vendors simply want to partner with M & V Provisions, and our customers benefit from that relationship.

AGAIN... IT'S OUR TEAM! Jobbers are the bulk of our business—understanding this—they come to our location to load up with the products they depend on. Long story short, what brings them back is the customer interaction with our staff. Our people appreciate the people we serve and show it daily. What sets us apart is the customer care our team provides—as well as the cleanliness of our facility, organized facility and the easy-in, easy-out logistics. " " Our customers continue to let us know that we’re their preferred supplier due to the people we employ. —Mike Ciuffo

As a family owned and operated business established in 1907, Joyva Manufacturing provides the residents of New York a wide range of candy, including varieties of Halvah, Jell Rings, Marshmallow Twists, and Sesame Crunch. Our vision is simple... quality, purity and value. Providing Swiss Cheese produced using green energy.

Foodservice American Cheese White & Yellow Sliced 5/lb. Whether you’ve loved our creamy deli cheese classics since childhood, or you’re new to our family of cheeses, each flavor and style is sure to keep you coming back for more. Retail American Cheese White & Yellow Loaf 5/lb. With this purchase you support AMERICAN FARMERS and their communities. When Farmers win, we all win.

www.ressler.com HAPPY TO HELP AT EVERY LEVEL The M & V Provisions Team is Thank You for Your Interest

www.milanocheese.com

KID'S DAY ANNUAL FISHING TRIP Over the past 15 years, M & V Provisions has had the pleasure of hosting an Annual Kid’s Day Fishing Trip. While most companies have golf outings, we prefer to give back to the CHILDREN of the people that are most important to us.

PROMPT DELIVERY Although we have built our business by catering to the “jobber” community, picking up their product right at our door, we also own a small fleet of trucks. We use these trucks to service smaller food wholesalers in the Tri-State Region that may not have our truckload purchasing power. Having the ability to move product by the pallet to these wholesalers truly makes M & V Provisions “The wholesalers’ wholesaler.” No matter who you are in the foodservice industry, we can meet your needs—worry free, hassle free, competitive and honest pricing!

718-456-7070 www.mnvprovisions.com 1827 Flushing Avenue • Ridgewood, NY 11385

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