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One just needs to do a simple Google search to find numerous articles to answer why you should still market
your brand, company, and even self with a quality printed paper piece. You can find an article by Forbes titled
Print is Dead? Not So Fast
that beautifully cites the credibility of print versus web. “The saturation of digital
pop-ups and banner ads on the web can be overwhelming, and the fear of spam and viruses is enough to make
people wary of clicking.” Not only that, but many people are actually more annoyed with web ads and tend to
overlook much of what is being presented to them.
You can stand apart from your competition with a personalized printed piece. People like receiving mail or
information that feels made for them, and they will assume it was expensive to do, when it actually can be done
cost-effectively. It’s not difficult or expensive, but it does
look
expensive. With an enormous range of print design
options and variations like die-cutting, embossing, stamping, and special coatings, your ability to shine is limitless.
“IN A DIGITAL WORLD,
PRINT STANDS OUT.
”