WATDA ENDORSED 2026 BUYERS GUIDE 800.274.2319 • WISCO.COM
1 As John Hackman always said, “This is just the gravy,” as minimizing the markups is what truly delivers the upfront value. Over the years, we’ve worked to improve our value, convenience and efficiency. With the launch of www.Wisco.com and recently www.WiscoDirect.com, Members can access dozens of manufacturers’ products online, including supplies, parts, vehicle accessories, tooling and equipment. On behalf of our staff and the Wisco Board of Directors, thank you for 53 years of service. Rest assured, we will continue to find new opportunities to address the needs of dealers, whether you’re a new car, used car, heavy truck, collision center or independent. Our mission is to find solutions, align with quality partners and provide pathways to success. Sincerely, Joe Maass President Presidents: Chuck Radlinger, John Hackman & Joe Maass On behalf of the Wisco Staff, Board of Directors and our Partners, thank you for taking the time to enjoy our 2026 Wisco Buyer’s Guide. Special thanks to our friends at District Publishing for making this publication possible; it’s a great opportunity to introduce Wisco’s mission and our supplier partners who deliver the service and savings. Wisco Cooperative Association’s mission began back in 1972 with just six local Wisconsin auto dealers. In a few years, it grew to several hundred, and so did the cooperative’s buying power. Manufacturers and distributors quickly realized the association provided an efficient means of business—streamlining their sales and marketing efforts, increasing volume and allowing for even greater discounts. Today, Wisco is among the largest auto/truck dealer cooperatives in the nation, with more than 520 Members that represent over 970 locations. Wisco remains one of the largest auto/truck dealership buying groups in the country. Over the past 53 years, total sales have exceeded $924,000,000, returning rebates exceeding $24,000,000.
2 As a cooperative, our goal is to deliver savings. Rather than dealerships negotiating alone, Wisco’s partners recognize the strength of 970 dealers and offer the ‘best price’ upfront, benefitting all Members. Whether a single location or a national dealer group, our Members have access to the best price up front. To become a Wisco Member, applicants are required to have a state-issued dealer’s license to sell vehicles, be in good financial standing and, once approved, applicants purchase a $1000 share of stock in the cooperative. There are no annual fees, hidden costs or dues to pay. As a value-add, purchases through Wisco’s vendor partners significantly streamlines dealers’ accounts payable process. Purchases are invoiced through the cooperative, then Members pay on Net 30 terms. Whether one purchase or thousands, whether buying from one supplier or dozens: Membership allows a month’s purchases to be paid off through a monthly statement. Rather than weekly reconciliation, Members receive one statement and write one check. Become A Member For those with multiple locations and centralized accounting, $1000 goes even further. Many groups have enjoyed all the Wisco offers, shipping to unlimited locations and the benefit of a single-statement payment. Along with competitive pricing, Wisco provides additional services. Our staff is only a phone call away to help place orders, resolve challenges or source those hard-to-find items. We work for you! Cementing our no-risk approach, if a Member sells their dealership or simply wants to leave, return the $1000 stock certificate for a full refund plus equity. There is no catch or gimmick. The Wisco Cooperative Association remains among the USA’s largest and f iscally solid automotive co-ops. Just Scan
3 FACTORY MOTOR PARTS HALRON LUBRICANTS HUNTER ENGINEERING WURTH USA CINTAS CORPORATION KENT AUTOMOTIVE ECP PROTECTION DSI: WISCO DIRECT.COM CHALLENGER LIFTS MEDCO TOOLS & EQUIPMENT BENCO EQUIPMENT NASSCO, INC. BORROUGHS STORAGE SOLUTIONS WAKEMAN EQUIPMENT BLACK GOLD ENVIRONMENTAL AUTO SERVICE AIDS UNIFIRST CORPORATION When we say this, we mean it. With millions of products, parts and supplies at hand, Wisco is your source for equipment and tooling, heating and electrical hardware, garment services, promotional items and more! TOP SUPPLY PARTNERS CONTINENTAL BATTERY TRYDON SOLUTIONS 3M REFINISHING SUPPLIES MATHESON TRI-GAS INDOFF INDUSTRIES SVI INTERNATIONAL WERNER ELECTRIC NEU TOOL A Sample Listing of Our
In recent years, Wisco’s been working to find ways to grow the value of Membership. Thanks to our supplier partners, we are able to provide value in service and savings. Recognizing the shortage of industry talent, Wisco has been extending support by becoming an ally to the following organizations with our sites toward the future. Wisco Cooperative is asking our member dealers to consider converting their annual rebates into tax-deductible donations. The immediate benefit is the deduction but the long-term benefit will help sustain the industry we love. Wisconsin Automobile & Truck Dealers Association 4 for Our Future Every year since 1972, the quiet town of Iola has been transformed into Wisconsin’s car capital. Thousands of car collectors converge to show their prized vehicles. More than 120,000 people from across the country gather to celebrate a passion for cars and participate in the biggest swap meet in the upper Midwest. What began as a humble car show now spans hundreds of acres to include music, food and camping. Iola’s registered as a 501(c)(3) and made possible by dozens of volunteer organizations from around the state. To date, the Iola Car Show has shared more than $9,000,000 to benefit organizations and community projects. Mission Statement: Together, we leverage the power of vehicles to create memories and transform lives. The WATDA Foundation is dedicated to tackling Wisconsin’s critical shortage of automotive, collision, and diesel technicians by investing in education, career pathways, and workforce development. Through scholarships, grants, and industry partnerships, the Foundation helps students pursue rewarding technical careers in transportation. The Foundation is governed by a board of directors. The members listed below are elected by both the WATDA Association and Foundation board of directors. The WATDA Association board elects dealer members of the board, and public members are elected by the Foundation board. Mission: To improve awareness of career paths and opportunities in the automotive/truck industry and to promote technical and continuing training, educational development, and certification for workers in the automotive and truck industry. WATEA is a non-profit 501(c)(3) organization governed by a 14-member Board of Directors. Each Director is elected at the Annual Meeting and serves a three-year term that ends at the WATEA Annual Meeting held in March of the year indicated. The Board of Directors elects five executive officers annually: two Co-Chairs, a Treasurer, a Secretary, and a Member-at-Large. Officers’ terms end at the Annual Meeting the following year.
OUR FOOTPRINT IS EVER-CHANGING Duluth Ashland Ironwood Marquette Crystal Falls Iron Mountain Rhinelander Wausau Menominee Marinette Green Bay Appleton Oshkosh Sheboygan Milwaukee Madison Chicago Rockford Cedar Rapids Dubuque La Crosse Rochester Marshfield Eau Claire Minneapolis St. Paul Duluth Ashland Ironwood Marquette Crystal Falls Iron Mountain Rhinelander Wausau Menominee Marinette Green Bay Appleton Oshkosh Sheboygan Milwaukee Madison Chicago Rockford Cedar Rapids Dubuque La Crosse Rochester Marshfield Eau Claire Minneapolis St. Paul 5 As set forth in Wisco’s Bylaws, the cooperative is guided by nine elected dealership owners. Each quarter, the Wisco Board of Directors convenes to review the financial standing, discuss industry news and prepare changes to meet dealership needs. Wisco Continues to Grow... Wisco Board of Directors This group of volunteers donates time from their busy schedules to ensure the fiscal health of Wisco, provide firsthand insight into dealership challenges and guide the cooperative’s service to meet the needs of today’s auto and truck dealerships. DISTRICT 1 Lawrence Meade Easton Motors of Green Bay Secretary/Treasurer DISTRICT 2 Ryan Kolosso Kolosso CDJR Appleton, WI DISTRICT 3 Scott Last Elkhorn Motors Elkhorn, WI Chairman DISTRICT 4 Scott Bryden Bryden Motors Durand, IL Chairman Elect DISTRICT 5 Dylan Gross Gross Chevrolet GMC Black River Falls, WI DISTRICT 6 Jeanne Chilson Chilson Subaru Eau Claire, WI DISTRICT 7 David Breaman Breaman Merrill Ford Merrill, WI DISTRICT 8 Mark Petersen Petersen CDJR Waupaca, WI DISTRICT 9 Tim Welch Lidtke Motors Inc Beaver Dam, WI
That Fit Your Business ACCESSORIES Access Tonneau Covers ADARAC Air Lift AMMEX Amaze Floor Mats Aries Truck Accessories Auto Ventshade B&W Hitches BackRack BAK Industries BedRug Bushwacker Covercraft Curt Manufacturing Decked EZ4X4 Dee-Zee - Running Boards Fia, Inc. G3 Sprayliners Gatorback Go Rhino Impact Products Lake Country, MGG Lund Products - Truck Accessories Luverne - Truck Accessories Luxor Mile Marker Winches Outlander Soft Truck Topper Putco Ranch Hand Raptor Renegade Products Rhino-Rack Rhino Custom Builds Rockstart Mud Flaps Rugged Offroad Seat Solutions Steelcraft Superwinch Super Springs Truck Trolley Truxedo Timbren UnderCover Tonneau Covers UvBeast UWS VOXX Electronics WeatherTech Westin Worksport XK Glow Lighting XPower Precision Mfg BODY SHOP 3M Collision Products Axalta Paint & Coatings Binks Spray Equipment Car-O-Liner Frame Straightening Chassis Liner Chief Collision Technology Collision Equipment Specialist Crest Industries Body Shop Supplies DeVilbiss Refinishing Equipment EuroVac Firepower Welders Garmat - Paint Booths & Prep GreenTech Dryers Global Finishing Solutions - Paint Booths & Prep Hutchins Air Tools Kent Automotive Lift King Inc. Lincoln Welders Lord Fusor Miller Welders POR-15 Tsunami Compressed Air Uni-Spotter Victor Gas Welding Equipment Wakeman Equipment Wurth USA Body Shop Supplies CHEMICALS 3M Complete Chemical Line CRC Chemicals Fluid Film FVP Service Chemicals JB Weld Kroil by Kano Laboratories Penray Cleaners, Lubes & Additives Permatex - Adhesives, Sealers Splash Washer Solvent Wynns Additives & Cleaners DETAIL PRODUCTS Armor All Auto Magic Autofiber Big D Industries Brotex Car Brite Hi-Tech Industries Jade Ceramics Meguiar’s P&S Detail Products Rupes Technicians Choice True North Chemicals Wizards EQUIPMENT Benco Equipment Black Gold Environmental Blackhawk Lifts & Jacks C-Aire Compressors & Air Dryers Castair Compressors Champion Air Compressors Electric Cleaner Company Equipto Storage EuroVent Exhaust Systems Fluid Dynamics Graco Fluid Handling Equipment Global Industries Harvey Exhaust Systems Hunter Engineering John Dow Industries Lift King Inc. - Truck Bed & Hood Handling Systems Lincoln Lube Equipment & Lifting Lyon Work Space Mahle AC Recyclers & Shop Equipment Macro Air Destratification Fans Norco Lifting Equipment Nu-Star Power Pusher OTC Specialty Tools/Equipment Power Pusher by NuStar Reelcraft Robinair AC Refrigerant Recyclers Sunnex Shop Equipment Tomcat Floor Scrubbers Viper Floor Cleaning Equipment Worky Exhaust FASTENERS, SUPPLIES & VMI SERVICES Kent Automotive Wurth USA LIFTS Challenger Premium Lifts Rotary Lifts Mohawk HD Lifts Steril Koni Heavy Lifts Bendpak Forward Lift OILS & ANTIFREEZE Fox Packaging FVP Oil Halron Lubricants Kendall Lucas Mobil 1 Service Pro Shell Splash Antifreeze & Washer Solvent PAPER, JANITORIAL PRODUCTS & EQUIPMENT Georgia-Pacific Kimberly Clark Nassco Pro Series Tork SC Johnson Spartan Chemical Revolution Bag Rubbermaid Commercial P&G Professional Pitt Plastics Dart Cup Sealed Air Essential Industries Hospec Fresh Products Claire Core Products Clarke Clean-Max Eureka Hoover Kent Sanitaire Panasonic Pro-Team Pullman-Holt Minuteman NSS Sandia Tennant Tornado Viper Windsor PARTS Factory Motor Parts AC Delco Delco Remy Delphi Fleetguard Wix Filters SMP Wagner Cardone Cendant Brake Parts CEC Light Bulbs Champion Spark Plugs Continental Battery Dorman Automotive Parts Federal Mogul Bearings Felpro Gaskets FVP Hard Parts, Supplies & Batteries Kidde Fire Protection Mann Filter Anco Wipers Moog Steering & Suspension Motorcraft DR1V Hengst Aisin Powerstop Truck-Lite PART BINS & WORK BENCHES Borroughs Equipto Lyons Shure Dea / Worky RUST PREVENTION ECP Auto Armor SERVICES District Publishing Marketing & Promotion Spectrum Health Benefits Trydon Smart Lighting Control Technology Cintas Uniform Rental & Facility Services UniFirst Garment Rental and Direct Sales WATDA Dealer Services Bay Towel Linen & Uniform Rental NJB Protection Security Monitoring Diamond Connect Communications WATEA Wisconsin Auto Truck Education Assoc. TOOLS 5 Star Extreme 9 Circle Access Tools Accuform Acme Tool Acorn ACT Fastening Solutions Actron Adcapitol Adjustable Clamp Co. Advantage AES Industries Air Filtration Co. Air Flow Technology Aircat Ajax Tools ALC Sandblasting Alfa Tools All Trade Allegro Allied International Alta Industries AME International American Forge & Foundry American Tape AmFlo AMMCO Tools AMMEX Gloves Andy’s Disc Silencer Angelo American Enterprise Ansell Healthcare Products Apex Power Bits Apex Tool Group Arconic Fasteners Armstrong Arrow Fastener Arroworthy Assenmacher Tools Associated Auto Equipment Astro Air Tools Astro Pneumatic ATD Automotive Tools ATEC Trans Tools ATEQ Tpms Autel Autometer Auto-Vehicle Parts LLC Auveco Axis Performance Coatings Bartec Batoray Bayco Lighting BE Power Equipment Beaver Belaire Bendix Beno J Gundlach Bernzomatic Beverly Binks Spray Equipment Blackhawk Automotive Blackhawk Hand Tools Blair Equip B’laster Corporation Blubird Industries Blundstone Bodi Bond Corp Bondhus Corporation Booster Pac Bosch Bosch Diagnostics Bosch Power Tools Bostik Findley Inc. Brake Tech Tools Branick Industries Breeze Industrial Products Briggs & Stratton Brown Aviation Tool Brush Research Bruske Products Buff And Shine Bulwark Burr Buske Products Byco Lighting C.H. Hanson C.R. Laurence C.S. Osborne & Co. California Torque Products Cal-Van Tools Camel Grinding Wheels Camie Specialty Chemicals Campbell Cando Car Certified Tools Car-Rep Castle Cat Power Tools CDI CDT Central Tools Champion Fulfillment Channellock Checkers Chicago Pneumatic Compressors Clark’s Wholesale Paints Clean Sheets Cliplight Coastal Wipers Coates Cobratec Cojali Usa Color Putty Co. Contec Corona Cosco Crescent Cromax Crushproof Curien Cyclo Industries Danair Datco Deflect-O Dent Fix Dentec Detro Manufacturing Devilbiss Dewalt Power Tools Dg Technologies Diamond Fleet Disston Company DJS Fabrications Doleco Dominion Sure Seal Dormer Dremel Drill Doctor Dripless Dupli-Color Dura-Block Duramix Durham Dykem Dynabrade Dynarex Corp Dynatron Bondo Eagle Eclipse Eco-Products Eklind Electronic Specialties Emerson Manufacturing Emm Colad Emm Specialties Enerco Energyflo Equalizer Ergodyne Esab Esco Essendant Estwing Manufacturing Evco Tools & Fasteners Evergrade Extreme Tools E-Z Mix EZ Stud Out Enterprise Ezred Farecla FBS Distribution Ferro Industries Fibre-Glass Evercoat Fillon Technologies Fill-Rite Finesse Pinstriping Finish 1 Finish Pro Firepower FJC, Inc. Flexon Industries Fluid Film Fluke Fowler Fraser Gauge Fresh Products Gaither Equipment GearWrench Gemini Industries Inc Gemtex Abrasives General Econopak General Supply General Tools Gerson Gl Enterprises Gojak Gojo Industries Goodall Grand River Grey Pneumatic GripEdge Gripty Grow Automotive Guardair Guniwheel H&S Autoshot H.K. Porter Hansen Global Hanson Hein-Werner Automotive Heli-Coil Herkules Hessaire Hi-Tech Industries Hoffman Homak Honeywell House Of Kolor Huck Hudson Extrusion Hutchins Hutchins Air Tools Hyde Tools Hydrawipe Impact Performance Products Indasa Induction Innovations Infratech Ingersol Rand Air Tools Ingersol Rand Compressors Innova Electronics Innovative Products Of America Irwin Hanson Irwin Vise-Grip Iwata Jackco International Jackson Products Jaguar Plastics Jet Tools JohnDow Dynamics Jtape Jump N Carry Jump Starters Just Clips Justrite K-Tool Int’l Torque Wrenches Kampel Enterprises Karajen Kasco Abrasives Kastar Hand Tools KD Tools Specialty Tools, Hand Tools Kem Krest Ken Tool Specialty Tools Kent Automotive Key Machines Ken-Tool Kershaw Knives Kett Tool Keysco Tools Kiene Diesel Killer Tools Klann Tools Inc Klean Strip Klein Tools Knipex KnKut Kukko Kwik-Way Lakeland Industries Inc Lang Laser Labs Launch LDS Industries Legacy Lenco Inc Lenox Liberty Glove & Safety Lifting Equipment Like 90 Lincoln Electric Lincoln Industrial Liquid Eyewear Lisle Specialty Tools Lockjaw Lord Fusor Lti Tools Lufkin Lumax M.K.Morse Co Mack Brush Macnaught Mag Instrument Magnet Paint & Shellac Co., Inc. Mahle Service Solutions Makita Markal Marsh Instruments Martin Sprocket & Gear Master Appliance Master Lock Master Power Mastercool Matson Paint Products Maxxeon Mayhew Mckanica MCR Safety Mechanic’s Time Savers Mechanix Wear medmix US, inc. Meguiar’s Michigan Drill Corp Midtronics Milton Milwaukee Mirka Mityvac Mo-Clamp Modern Aids Inc Moody Tools Mothers Polish Motor Guard Motorad Motorvac Mueller-Kueps Nason National Electric USA Nepros Nesco Nestor Sales Neutronics Nexiq Technologies Nicholson Nitrostan Nixon Norbar Norco Industries, Inc. Norton Nothern Container Olfa Omega Tool Corporation Onguard OTC Tools & Equipment Otis Smart Gun Care Paddles Painters Pride Products Paladin Parson Adhesives Patrick Distribution PCS Pelican Perfect Equipment Performance 1 Performance Tool Phoenix Systems Pinnacle Platinum Tech Plews Plumb Polarcool Polyvance Pomona Electronics Pop Blind Rivets POR-15 Portacool Portasol Posi Lock Puller, Inc. Power Probe Powers Paper Company Practical Tools Precision Instruments Precision Valve Presta Prevost Private Brand Tools Pro Motorcar Proflex Distribution Promaxx Tool Prostripe Protective Industrial Products Proto Industrial Tools Pure Reflections Pursuit Energy Quip-All R&H Products Radians Inc Rapidfix Ratchet Knob Raytek RBL Products Reading Technologies Redback Redline Detection Reelcraft Reid Rexco Rhino Tools Ridgid Ringers Robinair Rotary Lift Rpm Wood Finishes Rupes Rusfre Rust Solutions S & G Tool Aid S.M. Arnold, Inc. Safco Saint-Gobain Abrasives Inc Salisbury Sas Safety Sata Save Phace Schlegel Schley Products Schrade Schumacher Scorpion Jacks Sellars SEM Seymour Of Sycamore, Inc SGS Tool Company Shark Industries, Ltd. Sharpe Sheffield Research Shoot Suit Shop-Vac Shurtape SIA Abrasives Sidewinder Sikaflex Simple Green Sioux Tools Sir Tools SK Hand Tool Smart Vehicle Diagnostics Solar Solderweld Solemat Southwire Company Sp Air Corporation Specialty Products Co Spg International Spray Nine Spraymax Spray-X Llc Spy Optic Stanley Stant Star Technologies Llc Starcke Abrasives Steck Steelman Pro Steiner Industries Stockhausen Streamlight Stride Tool Striker Sunex Tools Superior Abrasives Sure Shot Surewerx Taylor Brands Techni-Edge Tekna Tensorgrip Terralux Tesa Test Tools, Inc. Texa TG Products Thexton Specialty Tools Thogus Ticonderoga Tif Tiger Tool Time Shaver Tools, Inc. Tire Service International Titan Tool Grid Toolbox Widget Topdon Toucan Refinishes Touch ‘N Seal TR Industries Tracerline Transtar Traxion Trimaco Triton Key Cutting Machines Tru-Cut Inc Tru-Flate Tube Tape U.S. Can Ullman Devices U-Mark Uneeda Enterprises Unger Unique Truck Uni-Ram United Abrasives Inc U-Pol Products Usc Uvex Uview V8 Hand Tools Vampire Tools Vaughan & Bushnell Mfg. Vega Ventamatic Ventilator Vermont American Vessel Vibac Viking Air Tools Viledon Air Filters Vim Tools Vise-Grip Viskon-Aire W & E Fasteners W.L. Fuller Inc Waekon Industries Waldom Electronics Wall Lenk Walter Surface Technologies Wanda Weller Whistler Whiteside Manufacturing Wiha Williams Wilton Vises Windsoft Wiss Wivco Design Wizards Work Hose Xcelite XTOOL USA Zeeline
Wisco’s Annual Events are planned with our Members in mind. Our goal is to create an enjoyable community atmosphere and welcome folks in to share useful information while having fun. Events Wisco Show 2026 April 11th at Ho Chunk Casino & Hotel • Wisconsin Dells, WI Wisco Annual Meeting & Golf Outing June 23 at Lake Arrowhead Golf Course • Nekoosa, WI Iola Car Show & Swap Meet July 9th - 11th in Iola, WI Meltdown 10 Vintage Drag Racing July 17th & 18th at Byron Dragway • Byron, IL WATEA ‘Fore the Road’ Chairty Golf Tournament July 31th at Greenwood Hills Country Club • Wausau, WI Fallout Drags #11 September 18th & 19th at Rockfalls Raceway • Eau Claire, WI
Over 55 years providing quality, innovative products to the automotive and trucking industry. Wurth USA offers more than 15,000 high-quality products to meet customer needs and increase productivity. The Wurth Vending is just one solution that allows customers to easily manage inventory, track usage, control costs and increase profitability. Product Categories: • Chemicals • Shop Supplies & Safety • Tire, Wheel & Brake Supplies • Tools • Electrical Connectors • Abrasives, Cutting & Drilling • Auto Body Clips & Fasteners • Hardware • Janitorial & Sanitation • Service & Repair Parts • Hydraulic Fittings www.WURTHUSA.com
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The DP Corporate Store A better way to handle employee apparel ordering Spreadsheets. Sizes. Colors. Quantities. If that sounds like your last apparel order, we have a better way. The DP Corporate Store replaces manual ordering with a simple, approved employee store. You approve once. We handle everything else. If you’ve ever had to sort hoodies on a conference table, this is for you! The DP Corporate Store handles ordering, production, and shipping by location. • Employees order. • Corporate approves. • No sorting. • You’re done. Schedule a demo and see how easy corporate apparel ordering can be. This is NOT a system... it’s a headache. www.districtpublishing.com/storedemo 586-884-2375
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