1 As John Hackman always said, “This is just the gravy,” as minimizing the markups is what truly delivers the upfront value. Over the years, we’ve worked to improve our value, convenience and efficiency. With the launch of www.Wisco.com and recently www.WiscoDirect.com, Members can access dozens of manufacturers’ products online, including supplies, parts, vehicle accessories, tooling and equipment. On behalf of our staff and the Wisco Board of Directors, thank you for 53 years of service. Rest assured, we will continue to find new opportunities to address the needs of dealers, whether you’re a new car, used car, heavy truck, collision center or independent. Our mission is to find solutions, align with quality partners and provide pathways to success. Sincerely, Joe Maass President Presidents: Chuck Radlinger, John Hackman & Joe Maass On behalf of the Wisco Staff, Board of Directors and our Partners, thank you for taking the time to enjoy our 2026 Wisco Buyer’s Guide. Special thanks to our friends at District Publishing for making this publication possible; it’s a great opportunity to introduce Wisco’s mission and our supplier partners who deliver the service and savings. Wisco Cooperative Association’s mission began back in 1972 with just six local Wisconsin auto dealers. In a few years, it grew to several hundred, and so did the cooperative’s buying power. Manufacturers and distributors quickly realized the association provided an efficient means of business—streamlining their sales and marketing efforts, increasing volume and allowing for even greater discounts. Today, Wisco is among the largest auto/truck dealer cooperatives in the nation, with more than 520 Members that represent over 970 locations. Wisco remains one of the largest auto/truck dealership buying groups in the country. Over the past 53 years, total sales have exceeded $924,000,000, returning rebates exceeding $24,000,000.
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